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4 Ways to Have Loyal Customer
1. Information
The hallmark of a successful business is a strong base of repeat clientele. However, in this technological age of start-ups sales and marketing, loyal customers are a rare commodity. Customers often go from place to place seeking the next best fix, and rarely consider building a long term business relationship. If you have a low percentage of loyal customers or none at all, here are 4 ways you can reform your business and build customer loyalty.
Honesty
Before you embark on getting customer loyalty, it is imperative that you understand that the aim is not to increase sales. In fact, the sales will increase if you focus your attention on building a solid relationship. Satisfied customers will always spread the word. In order to build a solid relationship, you need to be transparent to your customers about the products and services you provide, as well as the policies of the company. People won’t trust you if you are dishonest. Furthermore, if they think they can’t trust you it is highly unlikely that you will get their loyalty.
2. Rewards
Customer Appreciation
Everyone likes to be appreciated. Therefore, endeavor to show your customers that you appreciate their business. Now I don’t mean you should go out and buy extravagant gifts for them but you can provide a frequent buyer rewards card and the reward them for the number of purchases made. For example, you can provide a 10% discount on every 20 purchases made, or a free item for every using your service ten or more times per month. You can even provide rewards for every new customer that they send your way. Whatever you decide to do, you should always ensure consistency in your rewards program.
3. Communication
Be Customer Focused
Shine the spotlight on your customers instead of on your business. You can do this by showing the customer how the product or services that you’re offering will help them, instead of highlighting how superior your product or service is. If you do boast about your product or service, ensure that you let your customer know how they will benefit from using it.
4. Support
After Sales Service
Your customer should never get the impression that you are only interested in making a sale. Providing after sales service will go a long way in boosting their confidence to buy. A great way to do this is to do a courtesy call about two weeks after you have made a sale or provided a service. The aim of your courtesy call should be to find out if the customer is satisfied and if they need any help. You should also let them know that you are available for support if they need it. This will make your customer feel valued and will build their confidence in you which will ultimately result in customer loyalty.
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