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Local Online Marketing Spotlight: Google Places
The phone book is a thing of the past. These days, when someone is looking for a doctor, a lawyer or a body shop, the first place they go is the internet. According to Google, 97% of consumers search for local businesses online. Since Google currently dominates the search engine market share for the foreseeable future, it’s important that you show up in Google. Google’s solution for searchers looking for something close to home is called Google Places.
Google Places allows searchers to find local businesses near their location or near a location of their choosing. It also has rich features like reviews, photos, videos and promotions. Typically if someone is searching a local term such as “Colorado Springs Chiropractor”, Google sees the city name in the search phrase and determines the searcher is looking for a chiropractor in Colorado Springs. So in the top results, you will see paid Google Adwords results, a Google Maps image with markings of chiropractors in Colorado Springs, and Google Places listings with local reviews highlighted.
You will notice that only a few results are highlighted with letters, such as “A”, “B”, “C”, etc. Google chooses what it thinks are the most relevant results to the top of these letter listings. Factors that determine relevance are the number of reviews for that chiropractor, relevant keywords in the Google Places listing title, in the website’s domain name and more.
Part of the science and art of search engine optimization (SEO) is to give Google what it is looking for. We want to make extra clear that your site shows up as one of the most relevant places that relates to your target keyword phrases. If your business shows up as one of those tiny, obscure red dots on the map, you’re not likely to get that customer to view your site or call you. However, if you show up in the “A” or “B” slot of the search, you will be much more likely to be seen. You will have your address, phone number, website, and reviews showing for all to see, right at the top. The more of the factors your listing has, the more Google knows your business is one of the most relevant, most serious businesses in your niche.
All of Strike’s packages include creating (if you don’t have one yet) and optimizing your Google Places listing, cultivating relevancy over time. Ranking in Google Places is one of the quickest and most effective ways to get local searchers hungry for your service to see your business. If your goal is to get your phone ringing, you cannot ignore it.
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