Watch this video here: https://www.youtube.com/watch?v=gWYA3x9v90g
milwaukee advertising firm
Call Us Today (414) 375-4765
http://www.surgewebmarketing.com/
If you're like most companies out there, you'd love to generate more leads from your website. Most lead-generating sites start out with 1 or 2 forms that are related to the topics of "Contact Us" and/or "Sign up for a Free Trial." So the easiest way to generate more leads to your site would be simply to increase your traffic, right? Wrong...there's a better way.
If you're a company selling a high-priced product or service and have a sales cycle that's longer than a few days (software, construction, and real estate immediately come to mind), the trick to getting more leads is to put different types of offers on your site.
Think about it this way. Let's say you have 100 visitors to your site every day. A few of those visitors are actively looking for your product or service and are nearly ready to buy. Those are the visitors who will click your "Contact Us" and "Free Trial" buttons. However, most of your visitors are going to be in the research phase where they are gathering info about your company and are probably also looking at your competitors. These visitors aren't ready to buy immediately, but will probably make a purchase in the near future. These visitors (the majority) aren't ready to actively contact you or talk to a sales person. The types of visitors can be thought of like this (percentages are approximate):The question is, how do you engage that middle 80% and turn them into leads? To do that, you need a compelling offer that benefits these visitors by offering valuable information. Once they are intrigued by the offer, they click on the link and are brought to a landing page with a form requesting contact information.
Let's look at a couple of examples. Let's say that you were considering selling your house and researching realtors in your area but you really are "just looking." You wouldn't be ready to reach out to a particular agent, but would you be interested in this download?
For many people the answer would be yes. Even if they were required to leave a name and email address or a phone number, they would feel that it was worth it to see a agent's tips on increasing a selling price. At that point, the agent could reach out to that visitor by phone or email to follow up, see if the visitor has any questions, and ask where they are in the process. Now that contact has been made, that agent has a big lead on her competition.
Here's another example that could be on a general contractor's site:
The key is that the offers are compelling enough to the visitors that they will "pay" for the download with their contact information. Then you or a sales rep can follow up and move the prospect down the funnel until they are ready to contact you or set up a free trial.
Call Us Today (414) 375-4765
Check Out Our Channel:
https://www.youtube.com/channel/UC5UHlZDLyTuyhIAeHuLigZQ
Learn more about subject:
https://en.wikipedia.org/wiki/Search_engine_marketing
Check out our related videos:
Digital Marketing Agency Milwaukee https://www.youtube.com/watch?v=Bpk60KyiT18
Local SEO Milwaukee https://www.youtube.com/watch?v=mGNC5G4eZd0
Google Adwords Expert Milwaukee https://www.youtube.com/watch?v=agjnQ9igIQE
Pay Per Click Milwaukee https://www.youtube.com/watch?v=1GkswO6w-Gw
Milwaukee SEO Company https://www.youtube.com/watch?v=FoTeFnO9rpk
Milwaukee WI SEO Specialist https://www.youtube.com/watch?v=1ok22U3A2UA
Milwaukee WI SEO Expert https://www.youtube.com/watch?v=RKaszfK3AcE
Small Business Milwaukee https://www.youtube.com/watch?v=d7mI-cb33Y0
Google Adwords Waukesha https://www.youtube.com/watch?v=ZJkacg2_6dY
Advertising Agency Milwaukee WI https://www.youtube.com/watch?v=2LhXlJalDD0
Advertising Agency Milwaukee https://www.youtube.com/watch?v=olwdxcUrrvQ
Milwaukee WI Advertising Agency https://www.youtube.com/watch?v=tu5bf56pOIE
Milwaukee Adwords https://www.youtube.com/watch?v=4mhSs5HU3Oo
Adwords Milwaukee https://www.youtube.com/watch?v=Z3As4dtDd6g
Milwaukee SEO Specialist https://www.youtube.com/watch?v=XfRuVvK080I
PPC Milwaukee https://www.youtube.com/watch?v=kJM1D8R6wiA
SEO Expert Milwaukee https://www.youtube.com/watch?v=3eC4qP1MRIQ
Milwaukee SEO Expert https://www.youtube.com/watch?v=DU3Lmxnb718
Milwaukee PPC https://www.youtube.com/watch?v=3NV75WT-ezc
Google Adwords Milwaukee https://www.youtube.com/watch?v=i8W1L-yruJU
Digital Marketing Milwaukee https://www.youtube.com/watch?v=vR9HZU1gT80
Digital Agency Milwaukee https://www.youtube.com/watch?v=E5v6m4dOi90
Follow Us On Facebook:
https://www.facebook.com/surgewebmarketing
Follow Us on Google Plus:
https://plus.google.com/b/110660075832691810261/?pageId=110660075832691810261
No comments:
Post a Comment