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5 Overlooked Ways to Promote Your Website
I find it interesting that out of the many ways in which ophthalmologists can promote their practices and services, many neglect to place their website address on the advertising they're already paying for.  Sometimes, placing your website address on your paid advertising is simply overlooked. I'll go over five not-so-obvious ways to promote your practices’ website.1. Always include your website address on business cards, stationery, brochures, direct mail and all other literature. This may seem like a no-brainer but it is often overlooked. Amazingly, many practices either forget to place their website address on their business cards or don't think it's important enough to include. Be sure that anytime you do include your website address to leave off the http:// and only include the www.domain.com portion. The only exception to this rule is in the case of press releases. Press releases may get picked up by an online publication and in that case, the http:// will make the address into a link that potential patients (and search engines) can follow.2. Use your email and email newsletters to bring potential patients to your website. Make sure to include your website address in the signature portion of your emails right along with your name, company name, phone, etc. Always utilize your practice’s email instead of one of your free email accounts or ISP emails.3. Publishing a weekly, monthly, or quarterly newsletter can be very time consuming but it's one of the best ways to stay in touch with your patients and potential patients. You can also use this newsletter as a way to develop trust, generate eye care awareness, and build future business. Just remember to place your website address in every newsletter that you send or look into sending out electronic newsletters.4. Incorporate your website address in all your traditional advertising. Be sure to add it on any displays, classified ads you purchase, newspapers, magazines and materials you dispute. Use ads as a way to capture the reader's attention and then refer them to the website address where they can continue to gain more information from your practice. Carefully look at small displays or classified ads in the back of magazines or trade journals and consider that these ads can be more targeted and less expensive then online advertising. It's also vital to make sure all media sources include a link to your website on all online versions. 5. Become an online ophthalmology marketing expert. Use your expertise to promote your website for free. Sign up for Yahoo or Google Answers and answer ophthalmology questions asked by online visitors. You can add your website address to your profile and gain additional internet exposure for free.
Here’s an extra tip…6. Use viral marketing techniques. Viral marketing utilizes your website's visitors' and current clients' communication networks to spread your "word". Some examples of viral marketing can include online public relations, "send to friends" links, blogs, podcasting, and anything to create a "buzz".
If you'd like to create more credibility and internet traffic for your website, don't overlook the obvious ways to promote your website address. The number of research-based internet users rise every day. Use your website address in everything that will reach or be seen by potential clients.



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