Google Adwords Waukesha (414) 375-4765

Watch this YouTube video here: Google Adwords Waukesha

Google Adwords Waukesha
Call Us Today (414) 375-4765

http://www.surgewebmarketing.com/

Search engine optimization is the foundation for a successful web marketing strategy.  Some ophthalmologists make the mistake of thinking that if they're doing search engine marketing, then they should be raking in patients from the Internet by the bunches.  This can be true for some surgeons, depending on their market, the competition and the website itself, but more often than not, search engine optimization is a platform from which a complete web marketing strategy will build.
So, if search engine marketing is a foundation, how do we know when and what to build?  Ultimately, you'll need a search engine marketing company that specializes in the LASIK industry to help you, but it's important that you understand the basics.
Search engine positioning will make sure that search engines find your website.
Optimization (frequently used synonymously with search engine positioning) clarifies the subject matter of the website for the search engines.  Websites have certain cues built into their guts that optimization can play upon to send the clear message, "This is what I'm about.  If you're looking for a top notch LASIK surgeon, then this is the right place!"
Search engines judge sites by more than their first impression.  They judge sites according to a multitude of criteria (this is why you should hire professional search engine marketers).  To name a few:
Optimization Depth of Content Freshness of Content Link Popularity
Of all of these, I would say that most LASIK surgeons’ websites lack link popularity the most.  Just go to Google and type in LASIK surgeon and then your state.  It's highly likely that of all the listings returned by Google, the vast majority of the first page listings are ophthalmology directories.  Why?  Because they have an incredible number of incoming links, and their sites are typically massive.
In order to compete with directories on the search engines, you need to begin accruing incoming links to your site.  When you start doing this, you'll notice that your results will begin to raise.  This is because search engines view incoming links as votes for your site.  If someone else is linking to you, then that must mean you have something good to offer.
Depth of content is actually very simple.  Just write quality, informative content.  Organize the content well, and keep it coming.  Remember, a website is NEVER complete.
You can make sure that your website has fresh content by manually adding new sections and pages, or you can make it easy on yourself.  Once you have the core of the site (a page focusing on nearly every key area of your practice), add a blog like this one.  When search engines find that your site is updated three or four times per week, they begin to list your website as a search engine result more readily as a source of up-to-date information for a given subject.
When your web marketing addresses all of these criteria, you'll find that your site appears more frequently and consistently on the search engines, but bear in mind, search engine optimization is a foundation.  Without it, a search engine marketing effort will falter, but a search engine marketing strategy consisting solely of SEO is just doomed.


Call Us Today (414) 375-4765

Check Out Our Channel:
https://www.youtube.com/channel/UC5UHlZDLyTuyhIAeHuLigZQ

Learn more about subject:

https://en.wikipedia.org/wiki/Search_engine_marketing

Check out our related videos:
Advertising Agency Milwaukee WI
Advertising Agency Milwaukee
Milwaukee WI Advertising Agency
Milwaukee Adwords
Adwords Milwaukee
Milwaukee SEO Specialist
PPC Milwaukee
SEO Expert Milwaukee
Milwaukee SEO Expert
Milwaukee PPC
Google Adwords Milwaukee
Digital Marketing Milwaukee
Digital Agency Milwaukee
SEO Milwaukee WI
SEO Milwaukee
Milwaukee Advertising
Milwaukee SEO Agency
Milwaukee Internet Marketing
Milwaukee SEO Consultant
SEO Services Milwaukee
Milwaukee SEO
SEO Milwaukee
digital agency milwaukee
digital marketing milwaukee
ppc milwaukee


Follow Us On Facebook:
https://www.facebook.com/surgewebmarketing

Follow Us on Google Plus:
https://plus.google.com/b/110660075832691810261/?pageId=110660075832691810261