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The Importance of Quality SEO / White Hat SEO
Search engine optimization is more important these days than ever before. The search engines have raised the bar for websites and in turn, this has raised the bar for the quality of search engine optimization. Websites now have to produce quality, relevant, authoritative and fresh content on a regular basis. This content has to be engaging and attract the attention of social media users. In an effort to maintain their search engine rankings, website owners will now have to place a strong focus on search engine optimization and social media optimization. While SEO has always been a priority for website owners, the emphasis is now on quality SEO or what is termed in the industry as White Hat SEO – SEO that is by the book with no tricks or attempts to fool the search engines. If you’re a website owner in any of the following cities: Denver, Littleton, Highlands Ranch Englewood, Lakewood, Aurora or Centennial, then you need to evaluate your SEO strategy. Additionally, you will need to develop a social media optimization (SMO) strategy. Social media interaction is now being used by search engines to evaluate a website’s ranking. Simply having a social media presence is not enough anymore. You need to have a strategy that will lead to social media engagement with a targeted audience and your website. The whole goal of SEO and SMO is to organically build a stronger presence online. In order to do this you will need to become an authority in your business arena and niche. You will also need to build an active audience in terms of website visitors and social media followers who interact regularly with the content you post. While you could attempt to launch an effective strategy on your own, you might also consider hiring a professional in the Denver, Littleton, Highlands Ranch Englewood, Lakewood, Aurora or Centennial area to handle your search engine optimization and social media optimization strategies for you. These professionals will be able to give you a road map to successfully maintaining or improving your search engine ranking through building authority, producing engaging content, generating links back to your content organically and creating a strong social media presence. The importance of a solid strategy cannot be stressed enough. There are plenty of so-called SEO pros out there that are still playing the game by the old playbook. They use black hat techniques that try to fool the search engines. The only problem is that the search engines are getting smarter as technology and algorithms improve. Instead of trying to cheat the system with old school strategies, embrace the improved web standards and find a professional to work with you every step of the way. You will find that if you post useful, engaging and authoritative content on a regular basis, your users will interact with your website more frequently. They will also want to share your website with their friends and work associates. You will begin to generate a buzz online around your business and ultimately, your search engine ranking will improve. In the new era of SEO, steadiness and quality wins this race. If you or anyone you know has any questions or concerns with regards to Search Engine Optimization or Social Media Marketing, please feel free to contact a Social Business Solutions account executive today!


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